AI Glossary/Sentiment Analysis
Natural Language Processing

Sentiment Analysis

Determining the emotional tone or opinion expressed in text, typically positive, negative, or neutral.

In-depth explanation

Sentiment analysis extracts subjective information from text to understand attitudes and opinions. It can be binary (positive/negative), ternary (adding neutral), or more granular. Applications include social media monitoring, customer feedback analysis, and market research. Modern approaches use pre-trained language models fine-tuned on labeled sentiment data.

Examples

Product review analysis
Social media monitoring
Brand perception

Related terms

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